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To take the facility’s performance to the next level, Cedars-Sinai used a screen saver to be displayed on every hospital computer featuring images of the “disgusting and striking” bacteria revealed by the cultures. According to administrators, the screen savers helped push compliance to nearly 100%, a level that the facility has sustained ever since (Dubner/Levitt, 9/24*).
*The author does not wish to imply that Cedars-Sinai Medical Center or the authors of Superfreakonomics (Dubner/Levitt) endorse any opinions expressed within this document or endorse any products referenced including EScreenz™.
The video shown is from http://abcnews.go.com/Video/playerIndex?id=8904658, How Your Doctor’s Tie Could Kill You – Part 2 of ABC 20/20 television special “20 Questions: You Never Thought to Ask”
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